Cookie Policy

What is a cookie and what is it used for?

A cookie is a small piece of data that is used to store information on your computer's browser or program data subfolders when you visit a website. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the website.

What cookie does MAGAZZINI BERTON SRL use and for what purpose?

Our website uses various different types of cookie and similar technologies, each of which has a different function as set out in the list below:

Technical or browsing cookie

These cookie enable the website to function correctly and allow you to view it in your language and for your market from the first time you access it. They will recognise your country so that on any subsequent visits, you are directed straight to the relevant country website. They also allow you to create an account, log in and manage your orders. If you are a registered user, these cookie mean you will be recognised as such when you access the services offered to our registered users. These cookie will recognise if you make a purchase from the website through an affiliated or partner site so that we can fulfil any obligations we may have to those partner sites. These cookie are necessary for the website to function.

Functional cookie

These cookie enable the website to recognise you, following an explicit request from you (for example, if you click on "remember me"), every time you access the website, so that you don't have to type in your login details each time.

If you have added items to your Cart and closed the session without completing your purchase, but have not removed the items from your Cart, these cookie enable you to carry on shopping with the same Cart the next time you visit the website within a reasonable period of time.

These cookie are not essential for the website to function, but they improve the website and the browsing experience.

Analytical cookie

These cookie are used for example by Google Analytics in order to carry out statistical analyses of how users use our website through their computers or via our mobile applications, such as how many pages a user has visited or the number of mouse clicks made on a page while using the website. In such events, MAGAZZINI BERTON SRL processes the results of these analyses in an anonymous way and for statistics purposes only, provided that the service supplier uses the cookie in connection with the browser installed on your computer or other device used to browse our website.

Third-party cookie of marketing/retargeting

These are cookie used by third-party companies that we trust to show you ad banners on other websites affiliated to us featuring the latest MAGAZZINI BERTON SRL products you have viewed when browsing. While you are browsing our website these cookie are also used to show you banners featuring products that maybe of interest you or similar to products you have previously viewed based on your browsing history. The usage of these cookie does not usually imply the processing of personal data but it may create a connection with your computer or other device by tracking the information stored in it: these cookie are then connected to the browser installed on your computer or other device used during the navigation on our website.

Below is the list of cookie used on our site:
Name Provider Purpose Expiry Type Category
akavpau_ppsd www.paypal.com These cookie allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookie can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookie collect may be anonymised and they cannot track your browsing activity on other websites. Session HTTP Cookie Necessary
AKDC www.paypal.com This cookie is generally provided by PayPal to support payment services within the website. Session HTTP Cookie Necessary
form_key .www.bertonshop.com Ensures visitor browsing-security by preventing cross-site request forgery. This cookie is essential for the security of the website and visitor. 1 day HTTP Cookie Necessary
mage-cache-sessid www.bertonshop.com This cookie is used in context with load balancing; this optimizes the response rate between the visitor and the site, by distributing the traffic load on multiple network links or disk drivers. Session HTTP Cookie Necessary
mage-cache-storage www.bertonshop.com This cookie is used in context with load balancing; this optimizes the response rate between the visitor and the site, by distributing the traffic load on multiple network links or disk drivers. Session HTTP Cookie Necessary
mage-cache-storage-section-invalidation www.bertonshop.com This cookie is used in context with load balancing; this optimizes the response rate between the visitor and the site, by distributing the traffic load on multiple network links or disk drivers. Session HTTP Cookie Necessary
mage-messages www.bertonshop.com Necessary for the functionality of the website's chat-box function. Session HTTP Cookie Necessary
mage-translation-file-version www.bertonshop.com Used in context with the language setting on the website. Facilitates the translation into the preferred language of the visitor. Session HTTP Cookie Necessary
mage-translation-storage www.bertonshop.com Used in context with the language setting on the website. Facilitates the translation into the preferred language of the visitor. Session HTTP Cookie Necessary
NID www.google.it
www.google.com
Most Google users have a preference cookie called "NID" in browsers. The browser sends this cookie with requests to Google sites. The NID cookie contains a unique ID that is used by Google to store your preferences and other information, such as your preferred language (for example, Italian), the number of search results you want to be shown for each page (for example, 10 or 20) and your Google SafeSearch filter activation preference. Session HTTP Cookie Necessary
PHPSESSID www.bertonshop.com Preserves user session state across page requests. 1 day HTTP Cookie Necessary
recently_compared_product www.bertonshop.com Necessary for the compare-products function on the website Session HTTP Cookie Necessary
X-Magento-Vary www.bertonshop.com X-Magento-Vary cookie is used by Magento 2 system to highlight that version of a page requested by a user has been changed. It allows having different versions of the same page stored in cache Sesssion HTTP Cookie Necessary
1P_JAR www.google.com This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. Session HTTP Cookie Marketing
ANID www.google.com It is an advertisement cookie, but there are no clear indications of what to collect and how it manages it. Always HTTP Cookie Marketing
CONSENT www.google.it
www.google.com
This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. Always HTTP Cookie Marketing
DV www.google.com Third part Targeting/Advertising cookie Session HTTP Cookie Marketing
fr facebook.com Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. 3 months HTTP Cookie Marketing
IDE doubleclick.net Used by Google DoubleClick to record and produce reports on user actions on the site after viewing or clicking on one of the advertiser's advertisements in order to measure the effectiveness of an advertisement and present targeted advertising to the user 1 year HTTP Cookie Marketing
_fbp .bertonshop.com Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. 3 months HTTP Cookie Statistics
_ga .bertonshop.com Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 2 years HTTP Cookie Statistics
_gat .bertonshop.com This cookie name is associated with Google Universal Analytics, according to documentation it is used to throttle the request rate - limiting the collection of data on high traffic sites. It expires after 10 minutes 1 day HTTP Cookie Statistics
_gid .bertonshop.com Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 1 day HTTP Cookie Statistics
product_data_storage www.bertonshop.com This cookie used to determine which products the visitor has viewed - This allows the website to promote related products. Session HTTP Cookie Statistics
recently_compared_product_previous www.bertonshop.com Necessary for the compare-products function on the website Session HTTP Cookie Statistics
recently_viewed_product www.bertonshop.com This cookie used to determine which products the visitor has viewed - This allows the website to promote related products Session HTTP Cookie Statistics
recently_viewed_product_previous www.bertonshop.com Collects information on which products have been viewed by the visitor - This is used for optimizing the specific visitor's navigation on the website. Session HTTP Cookie Statistics
section_data_ids www.bertonshop.com Stores customer-specific information related to shopper-initiated actions such as display wish list, checkout information, etc. Session HTTP Cookie Statistics

You can set your browser to manage the acceptance and permanence of cookie, individually or by type. In the following list you will find the links with the instructions for the main browsers in use:

The controller of your data is
MAGAZZINI BERTON S.R.L.
Via Zuccola, 24
36050 Bolzano Vicentino (VI)

Please, contact privacy@bertonmagazzini.it